Electronic Entertainment Expo

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The Electronic Entertainment Expo (also called E3 or sometimes ) is a annual gaming industry fair. It is the primary gaming convention worldwide, featuring presentations of many new titles each year. In recent years it has turned into a non-public press event, meaning that the public audience can not buy tickets - unlike most other conventions like San Diego Comic Con, Tokyo Games Show, or GamesCom. Instead there is simultaneous extensive internet and other media coverage.

Tomb Raider at E3


Then publisher Eidos Interactive presented the first Tomb Raider game created by Core Design at the second E3.

2011 & 2012

In 2011 the first trailer of the upcoming Tomb Raider game was presented by developer Crystal Dynamics and publisher Square Enix at E3, along with the first sequences of game play from the first level at the Xbox press conference, followed in 2012 by the second trailer and more game play, again at the Xbox press conference. Additionally the E3 Ambassadors Program was introduced: 17 Fan Site Webmasters were invited by Square-Enix to participate in press conferences and interviews at E3 in Los Angeles[1].


As for the sequel - Rise of the Tomb Raider - the first trailer[2] was also shown at E3.


The year 2015 sees a return of the E3 Ambassadors Program: 11 Fan Site Webmasters were invited by Square-Enix and Microsoft to L.A.[3]. A lot of new information on the then upcoming game Rise of the Tomb Raider was revealed here.



  1. http://tombraider.tumblr.com/post/23741878303/e3-2012-community-ambassador-initiative-happy
  2. https://www.youtube.com/watch?v=5kLAyzmWnk4
  3. http://tombraider.tumblr.com/post/120710858060/the-e3-ambassador-program-returns-did-you-know


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