Lara Croft for their commercials during the late 1990s and the early 2000s. Under the name Larazade it again was used to promote Shadow of the Tomb Raider in 2018.
- 1999 Lara Croft signed as star of Energy commercials
- 2001 Challenge Lara at Croft Manor on-pack promotion
- 2002 'Gone a bit Lara?' on-pack promotion
- 2003 'Your brain is a weapon - Load it Like Lara' on-pack promotion
- 2018 Larazade promotion